Whether you are planning your website for a business or for personal use, the decision of constructing a one-page website or a multiple-page website depends on a few factors. One-page website can be a great way to establish your digital presence. A one-page website is a website that fits on a single page. It is a rather uncomplicated website. The single webpage contains all the details and there are no extensions of this website. Here are a few points to consider whilst deciding if a one-page website is sufficient for you or not.
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One Page Website VS Multiple Page Website
Before we delve into the when and why regarding the usage of a One-Page website, it is essential that we understand the various characteristics, advantages, and disadvantages of both types of websites to help us make a more calculated decision.
1.Space Consideration
The space on a One Page Website is very limited as opposed to a multi-page website. Thus, content, User interface (UI), and User Experience (UX) design require more precision and need to be more impactful. For example, Landing Pages are a great example of One-Page Websites. Every element on a landing page is well planned and effective in conversion. In contrast, an online shopping website cannot fit all the elements in one space due to constrictions, therefore they choose a multi-page website, which is much more flexible than a one-page website.
2.Utility
One-page websites can be really effective if used in the right manner. Sometimes Multi-page websites are not required when it comes to a functional website with a clear and crisp vision and often ends up being redundant. On the other hand, sometimes One-page websites end up being crammed up due to a lack of foresight. Whilst a one-page website can be converted into a multi-page website later, it is important to establish the intent of the web page right from the beginning to plan better.
3.Site Creation and Management
One-page websites are easier to create and manage and you can probably even do so yourself using a website builder. Multi-page websites usually need professionals to create the website due to complexities. It is tougher to manage a multi-page website, especially if you need daily updating.
When to Use a one-page website?
A one-page website is ideal for when you need a website with a clear narrative. These are the times when you can choose to go with a One-Page-Website.
Coming Soon Page
Coming soon pages are often launched before the actual product or service website is launched. The Coming soon page is used to generate leads and create awareness about the product or service amongst potential consumers. This aim can be fulfilled by creating a One-Page website with power pact content and graphics. Every section is well utilized and planned to be impactful and generate leads.
Brochure Websites
If you own a business that only needs a simple online presence, you should opt for a one-page website. A minimally interactive brochure website that displays your products or services through pictures and text, can prove very beneficial for you. Your consumers or potential consumers can also find your contact information on this website. Add a call-to-action section to complete the purpose of your single-page brochure website.
Personal Websites/Portfolio
If you are trying to create an online personal brand for yourself through a website or creating a portfolio of your work, a one-page website is a great choice. It is a great way to showcase the projects you have worked on and allow the viewers to get an insight into you and/or your working style. You can feature multiple images and videos on a single page with a description. You can additionally add contact details if you want your viewers to connect with you.
Landing Pages
Landing pages are used as an efficient tool for the conversion of prospects into clients. When a potential client clicks on the link leading to the landing page, they’re giving you just one opportunity to impress. A one-page website is sufficient if planned wisely to convince the site-visitor to show interest in the product and leave their contact details with you.
Why use a One-Page-Website?
A one-page website is used for simple executions and a clear narrative. They are capable of relaying your message to the user efficiently. The simplistic design allows the website user to easily navigate the page and find useful information. Additionally, it is also an amazing means to build an online presence and allows people to find you and your details including your products and services. A one-page website comes with easy design and maintenance, often saving you time and money.
It is essential to understand if a one-page website is the right fit for your requirements. Consider the points mentioned in this article when making your decision!
