Real estate images are not always authentic but Real Estate Video Marketing are. Anyone who has ever rented or purchased the property would know. Even today, many property sellers use photos to showcase the property to buyers.
But, these photos hardly do any justice to the look and vibe of the property while ending up providing low-quality images, which could ultimately be a big turn-off for those who are seeing it.
Nevertheless, we dwell in the era of constantly changing technology, and with video marketing coming in, you can make your real estate business big. Using a video marketing strategy to sell your property improves the chances of the property being sold conveniently. At the same time, it creates lasting connections with the customers and audiences.
Videos are preferred more than still images as they explain things more clearly, save time and drive the deal in the right direction. Realtors can easily resolve customers ‘ queries using the video marketing strategy for selling properties and showcase every fine detail of the property.
Through this post, we will let you know how you can sell more property with video marketing so that you gear yourself up and start using this strategy from today itself!
Types of real estate videos:
- Virtual tour
Virtual touring videos are considered the future of the real estate industry. These video types showcase the property to the buyers while being easy to create.
- Explainer videos
Explainer videos help explain the details about the property related to the dimensions, number of rooms, the material used etc., to provide in-depth information to the viewers. This type of video is great to prevent confusion and offer a precise estimation.
- Testimonials
To establish credibility and trust in your customers, testimonial videos are what you need. These videos let different customers talk about their experience with your real estate firm to reveal authenticity. These videos are simple and natural without being too flashy.
- Social media videos
Social media videos work the best if you need to engage more customers online. These videos are short and entertaining so that viewers can enjoy and share them with ease on social media sites. Social media channels such as Instagram and Facebook also allow you to come live and interact with audiences in real-time to resolve their queries, answer their questions and connect with them better.
- Neighbourhood tour videos
Neighbourhood touring videos show off the neighbouring areas of the property. It includes things like a shopping complex, school, parks, and other amenities. With this video type, viewers get an idea about the locality and what the neighbouring construction looks like.
Tips for creating an excellent real estate video:
- Tell a story
The reason behind telling a story via your real estate videos is that people should be able to imagine themselves in the property you want to sell. When your story is attractive, it allows customers to visualise. Therefore, to close the deal rightly, think about creating a story related to the look and vibe of the property to encourage people to take some action.
- Keep it short
A short video length is a secret to the success of a video. The attention span of the viewers is short. Therefore, you should focus on revealing vital details in a short span. The aim of your video should be to harness awareness and encourage viewers to connect with you. So, avoid lengthy sales pitches and concentrate more on valuable aspects.
- Be professional
High quality and professional video content do well! Therefore, create a video that delivers a clear message and is perfectly edited. This is important to make your video stand out amongst hundreds of other videos. So, lay stress on your message while keeping the quality top-notch and crisp.
To create real estate marketing videos, you can seek help from a professional video maker or use any decent online video editor, which comes packed with many audio and visual effects.
Using animation in your videos is a smart move. Animated videos are easy to comprehend and catch immediate attention due to their colours and illustrations.
Benefits of video marketing in the real estate industry:
- Makes lasting connection
Videos reveal your firm’s personality and show your perspective to those watching. You can add a personal touch with video marketing while introducing the property effortlessly.
- Lets you outshine
Videos are still not widely used in the real estate industry. Therefore, implementing a video marketing strategy can be an advantage for you to attract more people and be competitive.
- More leads
People like watching videos which helps in increasing your chances of generating leads. Adding videos to your email can enhance the click-through rate and make your life a lot easier.
- Offer convenience
Video tours can help save both time and money for the buyers and sellers. Videos provide a hassle-free way to showcase properties while revealing every detail.
Best real estate video marketing strategies:
- Ensure your videos are appealing
Your real estate videos should be polished and professional. You need to make sure that the shorts are perfect and the editing is up to date. When it comes to the appeal, you also need to take care of how you are dressing in case you need to show up in front of the audience.
- Hook rightly
Creating a hook from the start is essential for the success of any video. If you can grab viewers’ attention from the beginning, your effort is fulfilled. It should not be the case that you cannot deliver your message before people stop watching your content.
- Promote rightly
It is your responsibility to promote your videos on the right platform. So, don’t leave any social media platform and email listing undid.
- CTA or call to action
Your videos should help viewers take action. Therefore, include a CTA towards the end related to how they can get in touch.
- Metadata
Metadata includes your video title and description. It is vital to use the right keywords in metadata to let search engines like Google show them to the right people.
To sum up:
To make your stand in the real estate world, take assistance from videos. It is a fantastic tool to help your business grow and establish a deep connection with the viewers. Videos are widely used in multiple domains and industries to improve sales, make their name and get expected benefits. So, if you are still stuck with the same old techniques, give video strategy a try to leverage a successful business.
